Influencer Marketing

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Influencer Marketing

Attract new clients by providing the best service

Influencer marketing is a modern and very effective method of digital advertising. In this method, the brands will work with influential people or pages that have a lot of fans on social networks to present their product or brand by using the credibility of their opinions to influence their followers. According to recent researches, it is more likely that social media users will buy an advertised product or service if they see effective advertising content. For example, statistics show that 40% of people in the United States buy a product online after seeing it used by influencers. In Iran, due to the popularity of the Instagram social network (ranked seventh in the world), many brands use influencer marketing to show their brand or sell their products.
  • Bamatap Advertising Group
Attract new clients by providing the best service
Who is an influencer?

Who is an influencer?

Influencers are famous or effective people who have a large number of fans on social media. These fans constantly follow them and are influenced by their opinions. Influencers may be popular in the real world (for example, actors or actresses), or they may have gained their fans entirely from the content they post on social media. In the field of advertising, influencers are divided into several categories, which are as follows:

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Celebrities

These people are famous for their occupations in the real world. Some of these people may also post content on social media in particular areas, such as athletes. The audience spectrum for these people is usually vast and diverse, and influence cooperation with them is effective in brand campaigns or public advertising.

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Celebrities
Vyners

Vyners

Vyner refers to people who post entertaining videos on social media. These people are considered as kind of comedians or actors in the virtual world. Usually, the fans like them and listen to their opinions. Therefore they can carry the brand message to their fans.

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Bloggers

Bloggers are individuals who post textual content in particular areas, and their viewers expect a professional review from them. For example, travel bloggers visit cities and tourist areas and share their opinions and experiences with their viewers. In influencer marketing campaigns, bloggers can state the specific features and explain how to use products and their pros and cons.

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Bloggers
Micro-influencers

Micro-influencers

These people are influencers who have around 2 to 50,000 followers and create and post content in a specific area, specific interest, or small market. Considering that the followers of micro-influencers are smaller and more specialized, they usually have a close relation to their followers and have more influence on them.

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This section answers frequently asked questions by users. If you have a question before buying and the answer is not available in the following section, you can ask it from our consultants in Telegram and Instagram.