Attract new clients by providing the best serviceInfluencer marketing is a modern and very effective method of digital advertising. In this method, the brands will work with influential people or pages that have a lot of fans on social networks to present their product or brand by using the credibility of their opinions to influence their followers. According to recent researches, it is more likely that social media users will buy an advertised product or service if they see effective advertising content. For example, statistics show that 40% of people in the United States buy a product online after seeing it used by influencers. In Iran, due to the popularity of the Instagram social network (ranked seventh in the world), many brands use influencer marketing to show their brand or sell their products.
- Bamatap Advertising Group
Who is an influencer?
Influencers are famous or effective people who have a large number of fans on social media. These fans constantly follow them and are influenced by their opinions. Influencers may be popular in the real world (for example, actors or actresses), or they may have gained their fans entirely from the content they post on social media. In the field of advertising, influencers are divided into several categories, which are as follows:Communication with the expert
These people are famous for their occupations in the real world. Some of these people may also post content on social media in particular areas, such as athletes. The audience spectrum for these people is usually vast and diverse, and influence cooperation with them is effective in brand campaigns or public advertising.Communication with the expert
Vyner refers to people who post entertaining videos on social media. These people are considered as kind of comedians or actors in the virtual world. Usually, the fans like them and listen to their opinions. Therefore they can carry the brand message to their fans.Communication with the expert
Bloggers are individuals who post textual content in particular areas, and their viewers expect a professional review from them. For example, travel bloggers visit cities and tourist areas and share their opinions and experiences with their viewers. In influencer marketing campaigns, bloggers can state the specific features and explain how to use products and their pros and cons.Communication with the expert
These people are influencers who have around 2 to 50,000 followers and create and post content in a specific area, specific interest, or small market. Considering that the followers of micro-influencers are smaller and more specialized, they usually have a close relation to their followers and have more influence on them.Communication with the expert
This section answers frequently asked questions by users. If you have a question before buying and the answer is not available in the following section, you can ask it from our consultants in Telegram and Instagram.
• How can we place an order?
In each section by clicking on the icon to contact the expert, after receiving advice, you can place your order.
• What is influencer marketing?
In this method, brands work with celebrities or popular pages on social networks to use the reputation of these people to advertise their product or brand to their audience.
•Who is an influencer?
A person or group who has lots of followers on social media and can affect their opinions.
•Who is a micro-influencer?
Influencers who have about 2,000 to 50,000 followers and usually post content in specialized areas.
• How much does influencer advertising cost?
The cost of influencer marketing campaigns differs depending on what type of influencer we want to work with.
• What factors should be considered to choose an influencer?
Factors such as the area of influencer content, the subject of advertising, the number of viewers, audience engagement rate, viewer demographic traits, etc.
• How to work with influencers?
The best way is to work with advertising agencies, such as Bamatop Advertising Agency.
• Between posting in Instagram and Story, which is better in influencer marketing?
If you want to guide the viewer to a specific landing page, the Story is better, considering it allows users to place the link, otherwise the post that has run more than twice in the Story will usually receive more views and feedbacks.